Las Vegas Tag

Loose Diamonds

Many large retailers focus on high profits through the sale of inferior loose diamonds at inflated prices. Most people do not realize that once the rough diamonds come out of the ground, they are separated into 5000 quality specific classifications. As the loose diamonds are prepared for market, even more distinctions and categories are added. Typically, other jewelry operations, such as those in malls, provide limited information to their staff and customers as far as clarity and color are concerned. Thus, avoiding the true details that ultimately determine the diamond’s value.

Share